Thursday, 11 September 2014

Yusuf Pathan, Piyush Chawla and Suryakumar Yadav launched the Pan Vilas Silver Dewz flavoured elaichi in Delhi

The mistral winds got an electrifying touch of cricket as dashing cricket hotties Yusuf Pathan, Piyush Chawla and Suryakumar Yadav launched the Pan Vilas Silver Dewz flavoured elaichi along with Venky S Mysore, CEO and MD, Kolkata Knight Riders.

On the occasion that marks the beginning of an association between the champions of T20 in India and Pan Vilas Silver Dewz, Nita Kapoor, chief operating officer — domestic, Godfrey Phillips India Ltd, said, "There is a natural fit between KKR and Pan Vilas Silver Dewz, as both have a universal appeal which extends to everyone across all age groups. The refreshing taste of Pan Vilas Silver Dewz and the winning spirit of KKR make a great combination for success."

Staying true to its commitment of offering consumers premium quality products and best in class experience, Pan Vilas Silver Dewz is prepared from the finest cardamom seeds from Munnar, Kerala and is coated with pure, super thin, silver leaves.

The event marked the launch of the flavoured elaichi to suit the palates of young adults in India. Shailesh Khurana, business head and vice president — chewing and confectionery business, Godfrey Phillips India Ltd said, "Cricket is the ultimate refreshment for all Indians and we couldn't have a better association than the two-time IPL champion, team KKR."

Also present during the launch were Harmanjit Singh, VP, corporate affairs, Godfrey Phillips India Ltd and Sanjay Wali, sales head and VP, Godfrey Phillips India Ltd.

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