Priyanka Chopra promotes Mary Kom at Reliance Digital store in Mumbai

Reliance Digital, one of India's leading chain of gadget and electronic retail stores and actress Priyanka Chopra came together to promote her latest release, Mary Kom, at the brand's store in Prabhadevi.

In a first-of-its-kind initiative, the brand conducted an online contest on social media for PeeCee's fanbase that allowed them to win a pair of boxing gloves personally signed by Priyanka, by answering questions about the film. The other part of the contest allowed them to bid for a pair autographed by her. The money raised was given to a charitable foundation.

At the event, Priyanka interacted with 50 lucky fans in a freewheeling discussion that also featured her co-star Darshan Kumar. She also handed over a cheque of `1 lakh raised from the auction to a representative from the charity.

Speaking at the event, she said, "This was a unique initiative by Reliance Digital, where I not only got to interact with my fans but also to give something back for the education of the girl child. I am thrilled that we were able to raise funds for the charity. It was also great to interact with so many well-wishers and share my experiences from the making of Mary Kom."

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